Resumé

Summary

Technical and detail-oriented mindset with 26 years of full-time, web- and print-centric design experience in a fast pace, tight deadline-driven environments.

UX DESIGN: experience implementing agile design, emphatic design, user interviews, personas, user flows, task flows, sitemaps, sketching, wireframing, low-fi and high-fi mockups, prototyping, etc.

GRAPHIC DESIGN: extensive experience with typography, color usage, hierarchy, logo creation, branding, development and implementation of style guides, print and web requirements, etc.

PRODUCTION DESIGN: high level of expertise with paragraph, character, and object styles, data merging, conversion of XML data into usable content in desktop publishing software, customization of form fielded PDFs, etc.

WEB DEVELOPMENT: solid knowledge of HTML and CSS with extensive experience building websites in Drupal 7.

Professional Experience

Brigham Young University
UX/UI Designer
06.2017–Present

Worked on the development team for all BYU Continuing Education websites to provide a cohesive and well-designed user experience. Develop and manage about 100 individual Drupal-based marketing websites including is.byu.edu, bgs.byu.edu, and slc.byu.edu. See ce.byu.edu for more.

Brigham Young University
Associate Designer
06.2008–06.2017

Designed print marketing materials for various conferences, workshops, youth camps, and programs for BYU Continuing Education including Education Week, Women's Conference, Independent Study, EFY and more. Responsibilities include designing logos, t-shirts, brochures, catalogs, postcards, posters, email campaigns, and more. Significantly reduced the production and turnaround time for all Independent Study catalogs and brochures by learning how to import XML database information into InDesign. This reduced the formatting process from a week-long effort into less than an hour.

Managed email marketing with a list 250,000+ unique addresses and 30+ programs/categories. Saw multiple selections more than double in the first month managing the list; customer ratings tripled in the 4–5 star rating segment.

MediaOne of Utah
Senior Graphic Designer
09.2006–05.2008

Designed marketing pieces, publications, and other advertising materials. Art director and production artist for Utah CEO and Utah Hispanic Chamber of Commerce magazines, various custom publications, trade show booth designs and more.

Henry Schein Practice Solutions
Marketing Communications Specialist II
10.2005–09.2006

Responsible to develop and track marketing campaigns of practice software for Dentrix^® Enterprise dental practice management software and Labnet^® dental lab management software. Created and designed all marketing collateral, advertisements websites and correspondence including news releases, articles for publications and general product marketing descriptions. Developed and executed plans for the marketing budgets of assigned business units.

Lifetime Products
Graphic Designer
09.2003–10.2005

Responsibilities included designing and keeping within style guides to promote and develop all brands. Designs include labels, box prints, catalog sheets, POPs, in-store catalogs, vendor catalogs, backboard designs, and more. Also represented the department in troubleshooting various computer related problems. Designed packaging and displays for vendors such as Costco and Walmart.

Boulevard Home Furnishings
Assistant Art Director
01.1999–04.2003

Responsibilities included conceptualization, design and pagination of weekly four page broadsheets and semi-monthly magazine advertisements. Experiences also included web page design, television and radio scripting.

Spectrum Newspaper
Graphic Designer/Prepress Production
04.1997–01.1999

Responsibilities included designing advertisements, final assembly of all pages, and output of the newspaper for the press department.

Formal Education

Brigham Young University
Post-baccalaureate studies
2008

Course in public and non-profit marketing

Southern Utah University
B.S. Communication
2002

Composite major in advertising and public relations. Courses included television production, advertising strategies, newswriting, persuasion, feature writing, mass media and society, consumer behavior and ethics, and public relations writing.

Dixie College
A.S./A.A.S. Graphic Communications

Certificates in offset press, finishing and bindery, etc.

Professional Conferences/Cohorts

DevMountain
UX/UI Design 16-week cohort
04.2016–08-2016

Attended 144+ hours of in-class instruction plus labs. Highlights include learning the 10+10 method, the design studio process, and the tactical design critique style. Other areas of emphasis include wireframing, learning the Sketch app, typography, visual design, human nature, color theory, responsive design, style guides, Google Material Design, iOS Human Interface Guidelines, prototyping, usability testing, human psychology, micro-interactions, motion design theory, animation, accessibility, analytics, and more.

DrupalCon
CMS Conference
2015, 2018

Session takeaways include usability testing is important and easier than you think, modern CSS, designing for baby boomers and beyond, "explain it to me like you're five," principles of content layout.

An Event Apart
UX/UI Conference
2014, 2019

Session takeaways include designing using data, designing for emotions, mobile first responsive design, animation softens the edges of interaction, co-design not redesign, creating content for sensitive situations, designing for crisis, designers are gatekeepers, don't waste time on untested assumptions, the real designer is the person with the power to make decisions.

Technical Skills